董伊人

时间:2025-06-04浏览:4650

1. Huachao Gao, Yiren Dong, 2015, Consuming to Make Me Feel Good about Myself: The Effect of Self-Threat on Preferences for Socially Responsible Products , Association for Consumer Research North American Conference 2015

2. Gao,Huachao,Yiren Dong, Yonggui Wang, , When Individual Consumer likes to Engage in Self-‐Design Task and Shows Positive Evaluation for the Self-Designed Product: the Effect of Regulatory Orientation, Proceedings of The 15th Biennial World Marketing Congress, July 20-3,2011, pp401-406

3. DONG Yiren , Huachao Gao, Longfei Chen, , A Study of Consumer’s Perception and Support Behavior of Corporate Social Responsibility, The 2011 International Conference on Management and Sustainable Development 2011.3(EI & ISTP)

4. DONG Yiren , Yongui Wang, and Huachao Gao, , Personality Traits, Selling Behaviors and Their Relationship with Sales Performance: Evidence from Direct Selling Industry, The International Conference on Industrial Engineering and Engineering Management: 2009.12(EI)