Li, Jing


Li, Jing


Assistant Professor, Department of Marketing and E-commerce


Dr.Jing Li obtained her Ph.D. degree from the Department of Management and Marketingat The Hong Kong Polytechnic University. Her research interests include Social Media, Digital Marketing, E-commerce and A.I. Her research work has been published in academic journals such as Information Systems Research and Journal of Business Research.

Research fields

1. Digital Marketing

2. Social Media

3. E-commerce

4. Artificial Intelligence

Teaching fields

1. Retailing

2. Introduction to Business Analytics