Wang, Quansheng


Wang, Quansheng  

Tel: 025-83621104


Ph.D. Supervisor, Department of Marketing and E-commerce  

Wang Quansheng, Master of Software Engineering, Doctor of Enterprise Management, is the Vice Dean, Professor, and Ph.D. Supervisor of Nanjing University Management School. He is also the Director of the Branch of China Information System Association and a member of the Expert Consulting Team for Jiangsu Provincial Administration of Industry and Commerce. His current research areas include platform strategy and Internet enterprise competition, online consumer behavior, and online marketing. He has presided over 3 National Natural Science Foundation projects and more than 10 consulting projects about the information systems development and e-commerce of large-scale enterprises.    

Professor Wang has published more than 20 papers on the domestic and foreign academic journals, including Information & Management, Journal of the Association for Information Systems, Journal of Strategic Information Systems, Journal Organizational Computing and Electronic Commerce, Journal of Electronic Commerce Research, Electronic Markets, Journal of Organization and End User Computing, and Economic Management. He won the second prize of the national outstanding teaching award.   

Research Fields     

1. Online Consumer Behavior   

2. Internet Marketing and Customer Relationship Management   

3. Platform Strategy and Competition of Internet Companies    

Teaching Fields     

1. E-commerce   

2. Information Systems and E-commerce   

3. E-commerce Theories and Practices   

4. Internet and Business Model Innovation