Wang, Guocai


Wang, Guocai  

Tel: 025-83621079 


Associate Professor, Department of Marketing and E-commerce  

Wang Guocai is a Ph.D. of Management, Associate Professor, Master Supervisor, and Deputy Director of the Department of Marketing and Electronic Business of Nanjing University Business School.   

He graduated from Fudan University Management School in 2005 with a doctor’s degree in Management and has been teaching at the Department of Marketing in Nanjing University Business School since then. From August 2006 to December 2006, he was a volunteer teacher at Tibet University. In September 2006, he became an associate professor of the Department of Marketing of Nanjing University Business School. In April 2014, he was invited as a one-year visiting scholar at NTU-NBS of Singapore.   

In 2007, he was awarded the outstanding Communist Party Member by Nanjing University and one of the young backbone teachers of Nanjing University Business School. He acquired the Fenix Electric Teaching Funds in 2010 and the New Research Star Award in 2014.  He led and completed 10 research subjects of various fields, 2 of which belong to the National Natural Science Foundation of China. He has published 17 academic papers on foreign journals like Industrial Marketing Management (8 of his papers were selected into SSCI and 1 into EI).   

He has published more than 60 papers on Nankai Management Review, Economic Management, Scientific Research Management, China Management Science, Quantitative Economics and Technology Economics, Systems Engineering Journal, Forecasting, Management Journal, Research and Development Management. More than 10 of his papers have been reposted on the Journal Copies of Renmin University of China. He has done more than 20 paper reports on the domestic and international high-level conferences like AMA, AIB, The Seventh International Symposium on Multinational Business Management, JMS, China Management Annual Conference, Cross-Strait Seminar of Direct Selling Industry Development. He has published five works, such as Operation Management: Manufacturing and Service Industry, Procurement and Supply Chain, Marketing Channel, and Retail Marketing (including the co-authored work).   

Wang has provided management consulting and training on logistics and supply chain management, retail strategy, marketing channel design, and marketing strategy, for more than 20 companies, such as Shanghai Baosteel, Shanghai Lianhua, Shanghai Waigaoqiao Free Trade Zone, Tianjin Pipe, Kelon Group, Jiangsu Salt Industry, Yurun Group and CEMNI (Hong Kong).   

He is currently an anonymous reviewer for the Industrial Marketing Management, Nankai Management Review, Economic Management, and Nanjing Business Review. He is an external expert in the communication review of the National Natural Science Foundation of China, and a researcher at the China Direct Research Center of Nanjing University.    

Research Fields      

1. Strategic Marketing   

2. Relationship Marketing   

3. Sales Behavior   

Teaching Fields     

1. Strategic Marketing   

2. Marketing Management   

3. Marketing Channels