Tao, Xiangcai


Tao, Xiangnan      

Tel: 025-83621120

E-mail: xntao@nju.edu.cn     

Associate Professor, Department of Marketing and E-commerce  

Tao Xiangnan is a Doctor of Management from Nanjing University, an Associate Professor of Marketing Department of Nanjing University Business School, and an Adjunct Associate Professor of School of Administration and Management of Macau University of Science and Technology.   

Currently, he is a Lecturer for the courses such as Enterprise Strategic Management and Organizational Behavior, which are for the EMBA, EDP, MBA programs of Nanjing University, EMBA program of Renmin University of China, EDP programs of Tsinghua University, Peking University, Zhejiang University, MBA program of Soochow University of Taiwan and DBA program of Macau University of Science and Technology. He has won the first prize of various teaching awards in Nanjing University and the Outstanding Teaching Awards of Soochow University of Taiwan for many times. He has presided over and participated in several projects for the National Natural Science Foundation of China, and has published more than 40 papers in the journals such as the Southern Economic Journal, Management World, and the Journal of International Economic Study.    

He currently serves as a consultant for the CEO of Nanjing SFT Technology Co. Ltd. He is also the independent director of Shenzhen Sea Star Technology Co. Ltd., Wuxi Little Swan Co. Ltd., and Nanjing Shiweite Co. Ltd. He was an HR general manager for Hong Kong Airlines Co. Ltd., a senior management consultant for Kerun Fine Chemical Co. Ltd., and a Strategic Management Consultant for German Phoenix Contact Electric Co. Ltd. He has provided management consulting and internal training services for nearly 100 companies.   


Research Fields      

1. Organizational Behavior     

2. Sales Management     

Teaching Fields     

1. Strategic Management     

2. Organizational Behavior