Associate Professor, Department of Marketing and E-commerce
Song Peijian is a Professor of the Department of Marketing and Electronic Business of Nanjing University Business School. He graduated from the School of Management in Fudan University in December 2009 and has become a teacher at the Department of Marketing and Electronic Business of Nanjing University Business School since February 2010. From October 2008 to September 2009, he was sponsored by China Scholarship Council to study at Pennsylvania State University. From August 2015 to August 2016, he was a visiting scholar at the University of Illinois at Urbana-Champaign. Recently, he has published more than 20 papers on the international top-class journal MIS Quarterly, and on domestic main journals, including Decision Support Systems, IEEE Transactions on Engineering Management, Information & Management, Journal of International Marketing. His academic papers were selected into the Best Papers of Academy of Management (AOM) (2009), the Best Papers of Conf-IRM (2011), the Outstanding Ph.D. Thesis of Fudan University (2011), Shanghai Outstanding Doctoral Thesis (2012) and has won Nanjing University Duxia Scholarship (2014). Song Peijian serves as an Associate Editor for the international journal Electronic Commerce Research and Applications, and a member of the Editorial Review Board of the Journal of Global Information Management. He has also served as a reviewer for international journals such as the MIS Quarterly, Information Systems Research, Decision Support Systems, IEEE Transactions on Engineering Management, Information & Management, Journal of International Marketing, and Journal of Business Research.
1. Platform Strategy
2. E-commerce Operation Management
3. Online Consumer Behavior