He, Jian


He, Jian  

Tel: 025-83621171 

E-mail: heji@nju.edu.cn     

Associate Professor, Department of Marketing and E-commerce  

He Jian was born in Su Qian city of Jiangsu Province. He is a Ph.D. in Enterprise Management and a Postdoctoral fellow of Economics, both from the School of Business of Nanjing University. Currently, as a Master Supervisor, he is an associate professor of the Department of Marketing and Electronic Business at the School of Business of Nanjing University.   

After graduating from Nanjing University, he was admitted to Europe in a government-sponsored program for nearly 2-year overseas study. He received a master's degree in Economics (MA) from Erasmus University Rotterdam in the Netherlands. He has received some academic awards, such as, the Research Scholar of Erasmus University Rotterdam in the Netherlands, the First Outstanding Postdoctoral Fellow of Nanjing University, the Distinguished New Academic Star of School of Business at Nanjing University, etc.   

He was a visiting scholar of Harvard University and was titled the Research Scholar of Erasmus University Rotterdam of the Netherlands. Besides the above, some main important academic positions include the following: a member of American Consumer research (ACR), the Chinese Ambassador of MAG Scholar, Expert Reviewer of Nankai Management Review, Associate Editor of Nanjing Business Review, Senior Researcher of China Direct Marketing Research Center of Nanjing University, and the Member of Executive Committee of Jiangsu Cultural Industry Association, etc.  


He Jian's current research interests include marketing and brand management, customer relationship management, Chinese traditional culture and modern business management, business ethics, and corporate social responsibility. He has published more than 40 academic papers on top CSSCI journals and international conferences such as Management World and Nankai Management Review. He has taken charge of and participated in many national academic programs, such as the Natural Science Foundation of China, Humanities and Social Sciences Project of the Ministry of Education, and China Postdoctoral Science Foundation. Since 2002, he has been teaching various courses in Brand Management, Marketing, Customer Relationship Management, Management Communication for the students from EMBA, MBA, EDP, graduates, and undergraduates in Nanjing University, Shanghai Jiao Tong University, and Southeast University as well. In the meanwhile, he has provided mainland management training courses and consulting services in various subjects, such as Marketing, Customer Relationship Management, Brand Management, Leadership, Management Communication, Business Negotiation. Students come from Chinese enterprises and core institutions, such as Pepsi, German Manekos, Shenzhen Metro, Hainan Bank of China, headquarters of Huaxia Bank in Beijing, Langjiu Group, Chongqing Shapingba District Industry and Commerce Association, etc. 

Research Fields    

1. Marketing and Brand Management   

2. Customer Relationship Management   

3. Business Ethics and Corporate Social Responsibility   

4. Chinese Culture and Modern Enterprise Management  

Teaching Fields    

1.  Brand Management   

2. Customer Relationship Management and Business Negotiation   

3. Marketing   

4. Management Communication   

5. Chinese Culture and Modern Enterprise Management   

6. Marketing Innovation and Online Consumer Behavior