Han, Shunping


Han, Shunping  

Tel: 025-83621013   

E-mail: shunpinghan@nju.edu.cn     

Professor, Department of Marketing and E-commerce 


Han Shunping was born in July 1966. He is a Bachelor of Engineering, Master of Business Administration (MBA), Doctor of Enterprise Management, and currently a Professor of Marketing and Electronic Business of Nanjing University Management School, Associate Dean of Business School of Nanjing University. He once served as the Director of MBA Education Center of Nanjing University Business School, the Director and Deputy Director of Marketing Department. He is an Adjunct Professor of Macau University of Science and Technology, a Visiting Professor at Dongwu University of Taiwan, and a Visiting Professor of Katz Business School of the University of Pittsburgh, USA. He is a member of ACR (Association of Consumer Research) and Editorial Board of Journal of Marketing Science (JMS).   

Han Shunping is mainly engaged in the teaching and research work in the area of Marketing (Service Marketing and Service Brand Management).   

He has published 5 monographs and textbooks, e.g. Research on the Service Enterprise Competitive Strategy (Nanjing University Press, 2004), and translated or co-translated books such as Customer Experience Branding (Mechanical Industry Press, 2004) and Contemporary Direct Marketing (Dongbei University of Finance and Economics Press, 2006).   

He has published more than 30 papers in several journals, including the paper If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches (co-work, Corresponding Author), JMR, June 2016, Marketing Capabilities and Their Impact on Performance (co-work), Management World, No. 6 (2006), and Application Research on Mass Customization in Service Enterprises, Economic Theory and Economic Management, No. 11, 2006.   

He has directed or participated in more than 10 governmental/enterprises’ research projects, some of which belong to the National Natural Science Foundation of China (as the person in charge or as a main participant) and the National Social Science Foundation. He is the recipient of the Kaiyuan Education Award and Research Star Award of Nanjing University Business School. He has provided management training on Marketing for more than 100 companies, such as the Xugong Group and Jiangsu Mobile.