Chu, Xingyu


Chu, Xingyu      

Tel: 025-83592200     


Assistant Professor, Department of Marketing and E-commerce  

Dr. Xing-Yu (Marcos) Chu is an assistant professor in marketing at Nanjing University Business School. He was a visiting scholar at the Kellogg School of Management at Northwestern University. He received his Ph.D. in marketing from National Sun Yat-Sen University (Taiwan), a master’s degree from the Chinese University of Hong Kong, and a bachelor’s degree from the University of Chinese Academy of Social Sciences. His research interests include consumer psychology, advertising research, and cause-related marketing. Before entering academia, he worked as a brand management officer for a luxury company in Hong Kong.   



1. Consumer Behavior   

2. Advertising Research   

3. Cause-Related Marketing



1. Consumer Behavior(Graduate)  

2. E-Marketing(Undergraduate)