Cui, Xuebin
Email: cuixuebin@nju.edu.cn
Assistant Professor, Department of Marketing and E-commerce
Dr. Xuebin Cui is an Assistant Professor of Marketing at the Business School of Nanjing University. He received his Ph.D. in marketing from Tsinghua University. His research focuses on quantitative marketing, mobile marketing, omnichannel marketing, and emerging markets. Methodologically, he is interested in econometrics, field experiment, and Bayesian inference.
Research fields
Quantitative marketing
Mobile marketing
Omnichannel marketing
Emerging markets
Teaching fields
Marketing Analytics