Cui, Xuebin


Cui, Xuebin 


Assistant Professor, Department of Marketing and E-commerce

Dr. Xuebin Cui is an Assistant Professor of Marketing at the Business School of Nanjing University. He received his Ph.D. in marketing from Tsinghua University. His research focuses on quantitative marketing, mobile marketing, omnichannel marketing, and emerging markets. Methodologically, he is interested in econometrics, field experiment, and Bayesian inference.


Research fields  

  1. Quantitative marketing

  2. Mobile marketing

  3. Omnichannel marketing

  4. Emerging markets


Teaching fields

  1. Marketing Analytics