Dr. Xue Yang is a full professor in the Department of Marketing and Electronic Business, and Director of the Office of Quality Improvement and Accreditation, Business School, Nanjing University, China. She received her Ph.D. on Information Systems from National University of Singapore (NUS). Her current research interests include such as digital economy, online platform, sharing economy, intelligent device, and information system implementation and usage. Her research work has appeared in journals such as Information Systems Research, Organization Science, Journal of the Association for Information Systems, Information & Management, International Journal of Information Management, Decision Support Systems, IEEE Transaction on Engineering Management, as well as various conferences such as ICIS, INFORMS, POMS, SCECR, CIST. She is currently serving as Senior Editor for Electronic Commerce Research, Associate Editor for Information & Management, Journal of Global Information Management and Asia Pacific Journal of Information Systems. She has been PIs for National Natural Science Foundation of China (NSFC) projects (General and Youth programs), and co-PI for The Innovative Research Group Project (NSFC) and the National Social Science Foundation of China Major Program.

1. Electronic Commerce, Mobile Commerce and Social Commerce2. Digital Economy and Platform Economy  3. AI and GenAI4. Spontaneous Virtual Team Behavior and Performance5. Organizational and Individual Information System/Technology Usage6. Online Marketing, Consumer Behavior, Consumer Psychology and Decision Making

1. Management Information Systems2. Mobile Commerce and Social Commerce3. Advanced Research Topics on E-business: Theory, Method and Future Research4. Classics and Frontiers of E-business Research5. Electronic Commerce Business Model, Strategy and Operation6. Management Research Method Basics7. Management Research Methods and Applications

1. Xinhua Daily Media Group Outstanding Young Faculty Award, Nanjing University, 20202. Du Xia Education Reward Fund Teaching Award, Nanjing University, 20173. Success Teaching Award, Nanjing University School of Business, 20234. English Excellence Course Development, Nanjing University School of Business, 2015 - 20165. Third Prize in Undergraduate Teaching Award, Nanjing University School of Business, 2012

1. The 333 High Level Talent Project in Jiangsu Province (The third level), 2022-20262. Jiangsu Province Social Science Outstanding Youth, 20193. Outstanding Young Backbone Teacher in Jiangsu Universities, 2016-20184. Case Study on Organizing Green IT Implementation, Provincial Social Science Application Research Excellence Project Award, First Prize for Outstanding Achievements, 20215. Best Reviewer Award, The 17th China Summer Workshop on Information Management (CSWIM 2024)6. Research Rising Star Award, Nanjing University Business School 2017

1. Xue Yang (PI), Research on Sustainable Consumption Behavior of Sharing Platform Users and Platform Performance — Based on Artificial Intelligence, Machine Learning, and Econometrics Methods, National Natural Science Foundation of China, General Program, 2023-20262. Xue Yang (PI), Analysis and Prediction of Influencing Factors of Network Equity Crowdfunding, Project Development, and Platform Performance — Based on Machine Learning and Econometrics Methods, National Natural Science Foundation of China, General Program, 2019-20223. Xue Yang (PI), Research on the Mechanism of Shared Leadership, Team Conflict, and Team Performance in Spontaneous Virtual Teams - From the Perspective of Cross-Level Longitudinal Methods, National Natural Science Foundation of China, General Program, 2016-20194. Xue Yang (PI), Research on the Mechanism of Spontaneous Virtual Team Performance - From the Perspective of Social Network Relationships, National Natural Science Foundation of China, Youth Program, 2012-2014.5. Xue Yang (Key Member), Basic Science Center for Energy and Climate Change, National Natural Science Foundation of China, 2024-2028.6. Xue Yang (Key Member in sub-project), Environmental Risk Management, National Natural Science Foundation of China, Innovation Group Project, 2020-2024.7. Xue Yang (PI), Digital Economy Development and Governance Research, Nanjing University Special Program for Middle and Long Term Outstanding Research in New Era Humanities and Social Sciences, 2022-2025.8. Xue Yang (PI), Research on AI-Driven Sustainable Consumption Patterns, Consumer Behavior Changes, and Online Platform Governance Mechanisms, Nanjing University Special Program for Young Faculty in Interdisciplinary Humanities and Social Sciences, 2020-2023.9. Xue Yang (PI), Big Data, AI and Sustainable Consumption, 2021 Double Entrepreneurship Big Data and Theoretical Research Project of Nanjing University, 2021. 

1. Xue Yang, Electronic Commerce: Strategy, Business Model and Operations,China Machine Press, ISBN: 978-7-111-76790-9, 2024.

1. Chen, J. Q., He, S., and Yang, X*. “Platform-Loophole Exploitation, Recovery Measures, and User Engagement: A Quasi-Natural Experiment in Online Gaming,” Information Systems Research, online Nov 28, 2023, Volume 35, Issue 4, December 2024, Pages iii-x, 1507-2085, C2, https://pubsonline.informs.org/doi/full/10.1287/isre.2020.0416, corresponding author 2. Nicholas A. Hays, Huisi (Jessica) Li, Xue Yang*, Jo K. Oh, Andrew Yu, Ya-Ru Chen, John R. Hollenbeck and Bradley B. Jamieson. “A Tale of Two Hierarchies: Interactive Effects of Power Differentiation and Status Differentiation on Team Performance”, Organization Science, Published online in Articles in Advance 08 Dec 2021, Volume 33, Issue 6, November-December 2022, Pages 2085-2540, C2-C3 (https://doi.org/10.1287/orsc.2021.1540) corresponding author 3. Yang, X., Wang, H. L.*, and Li, F. Y. “The Impact of Past Fundraising Experiences on the Fundraising Performance of Equity Crowdfunding Projects”, Electronic Commerce Research, accepted, Published: 24 February 2024, https://doi.org/10.1007/s10660-024-09815-8  4. Yang, X.*, Luo, C.*, and Yan, M. “Break the Flow: The Impact of Interruptions on Decision Efficiency in Mobile Shopping Context”, Electronic Commerce Research, accepted, Published: 19 February 2024, https://doi.org/10.1007/s10660-023-09800-7  5. Yang, X.* and Tian, M. “To See and Then To Believe: How Image Affect Tenant Decision-Making and Satisfaction on Short-Term Rental Platform”, Electronic Commerce Research, Volume 24, Number 4, December 2024, 2877-2902. https://doi.org/10.1007/s10660-022-09622-z  6. Fan Xia, Jiaying Chen, Xue Yang*, Xiaoliang Li, Bing Zhang*. “Financial Constraints and Corporate Greenwashing Strategies in China,” Corporate Social Responsibility and Environmental Management, First published: 22 January 2023 https://doi.org/10.1002/csr.2453, SSCI，corresponding author 7. Wang, Xinwei, Yang, Xue* and Ye, Jonathan. Mitigating IT Professionals’ Turnover in Non-IT Organizations: An Organizational Identification Perspective, Journal of the Association for Information Systems, 23(5), 2022, 1271-1295.DOI: 10.17705/1jais.00762, Available at: https://aisel.aisnet.org/jais/vol23/iss5/2,corresponding author 8. Wang, L. Luo, X., Yang, X. “Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors”, Journal of Electronic Commerce Research, VOL 23, NO 2, 2022, 77-98.  9. Yang, X., Li, Y., and Kang, L.L.* “Reconciling “Doing Good” and “Doing Well” in Organizations’ Green IT Initiatives: A Multi-Case Analysis”, International Journal of Information Management, Volume 51, April 2020, Article 102052 (https://doi.org/10.1016/j.ijinfomgt.2019.102052) SSCI  10. Zang, Z., Tan, K., Wang, C., Li, G., and Yang, X*. “Social and Economic Benefits of Doctors on Online Healthcare Platforms Based on the Social Capital Theory”, Nankai Business Review International，Vol. 11 No. 1, 2020.1.9, pp. 121-140. https://doi.org/10.1108/NBRI-11-2018-0069, Corresponding author  11. Yang, X., Wang, X. W., Yue, W. T., Sia, C. L. and Luo, X. “Security Policy Opt-in Decisions in Bring-Your-Own-Device (BYOD) – A Persuasion and Cognitive Elaboration Perspective”, Journal of Organizational Computing and Electronic Commerce, July 18 2019, 29:4, 274-293. (SSCI/SCI, ISSN: 1091-9392, https://doi.org/DOI: 10.1080/10919392.2019.1639913)  12. Wang, L. Luo, X., Yang, X.*, and Qiao, Z. “Easy Come or Easy Go? Empirical Evidence on Switching Behaviors in Mobile Payment Applications,” Information & Management, Volume 56, Issue 7, November 2019, 103150. (SSCI/SCI, ISSN: 0378-7206, DOI: https://doi.org/10.1016/j.im.2019.02.005, Corresponding author 13. Yu, L., Zang, Z., and Yang, X*. “Trust to Share: Investigating the Key Factors to Influence Tenants’ Participation in Online Short-Term Rent,” Asia Pacific Journal of Information Systems, June 2019, Vol. 29 No. 2, 308-327 (ISSN 2288-5404 (Print) / ISSN 2288-6818 (Online), https://doi.org/10.14329/apjis.2019.29.2.308, Corresponding author 14. Yang, X., Tan, C.H., Li, Y., and Teo, H. H. “Psychological Paradox of Game Software Trial”, Information & Management, Volume 55, Issue 5, July 2018, Pages 608-620. (SSCI/SCI, ISSN: 0378-7206， DOI: https://doi.org/10.1016/j.im.2018.01.002) corresponding author 15. Wang, Q. S., Yang, X.*, and Xi, W. “Effects of Group Arguments on Rumor Belief and Transmission in Online Communities: An Information Cascade and Group Polarization Perspective”, Information & Management, Volume 55, Issue 4, June 2018, Pages 441-449. (SSCI/SCI, ISSN: 0378-7206, DOI: https://doi.org/10.1016/j.im.2017.10.004, Corresponding author 16. Yang, X., Liu, N., and Teo, H. H. “How Do Users Cope with Trial Restrictions? A Field Experiment on Free Trial Software,” International Journal of Information & Management, Volume 37, Issue 4, August 2017, Pages 339-349. (SSCI, ISSN: 0268-4012，https://doi.org/10.1016/j.ijinfomgt.2017.03.007)  17. Yang, X., Schiller, S., Teo, H. H., and Wang, Q.S. “Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule Perspective,” AIS Transactions on Human Computer Interaction, June 2017, (9) 2, pp. 123-148. (ISSN: 1944-3900，http://aisel.aisnet.org/thci/vol9/iss2/3)  18. Yang, X., Li, Y., and Liao, Q. Y. “Exploring Continued Use of Mobile Shopping Channel in China: The Effects of Active Coping and Its Antecedents,” Electronic Commerce Research, Vol.16, Number 2, June 2016, pp.245-268. (ISSN: 1389-5753 (Print) 1572-9362 (Online)，DOI: https://doi.org/10.1007/s10660-016-9224-9)  19. Yang, X., Tong, Y., and Teo, H. H. “Fostering Fast-Response Spontaneous Virtual Team: Effects of Member Skill Awareness and Shared Governance on Team Cohesion and Outcomes”, Journal of the Association for Information Systems, Vol. 16: Iss. 11, Article 2, pp.919-946, November 2015. (SSCI/SCI，ISSN: 1536-9323 http://aisel.aisnet.org/jais/vol16/iss11/2)  20. Zhang, W., Yang, X.*, Wang, Q. S., Zheng, C. D., and Sia C. L. “Investigation on the Factors Determining Consumers' Use of Online Intermediated Shopping (OIS) - A Behavioral Intention Perspective,” Journal of Organizational and End User Computing (JOEUC #13-559), Volume 27, Issue 1, Jan-March 2015, pp. 77-97. (corresponding author, SSCI/SCI, ISSN: 1546-2234， DOI: https://doi.org/10.4018/joeuc.2015010104)  21. Wang, Q. S., Yang, X.*, Song, P. J., and Sia, C. L. “Consumer Segmentation Analysis of Multichannel and Multistage Consumption: A Latent Class MNL Approach,” Journal of Electronic Commerce Research, 15:4, 2014, pp. 339-358. (corresponding author, SSCI) ISSN: 1526-6133 (Online) 1938-9027 (Print) 22. Tan, C. H., Goh, K. Y., Teo, H. H. and Yang, X.* “Response to Buyout Options in Internet Auctions,” IEEE Transactions on Engineering Management, Volume 61, Number 2, May 2014, pp.285-297. (corresponding author, SSCI/SCI, Impact factor: 0.893, ISSN: 0018-9391, DOI: https://doi.org/10.1109/TEM.2013.2282866)  23. Li, Y., Tan, C. H., and Yang, X.* “OSS Adoption: Organizational Investment in Internal Human Capital,” Journal of Computer Information Systems, Volume 54, Number 1, Fall 2013, pp. 42-52. (corresponding author, SCI, Impact factor: 0.495, ISSN 0887-4417 (Print), 2380-2057 (Online), DOI: https://doi.org/10.1080/08874417.2013.11645670)  24. Li, Y., Tan, C. H., and Yang, X.* It is All about What We Have: A Discriminant Analysis of Organizations’ Decision to Adopt Open Source Software, Decision Support Systems, Volume 56, December 2013, pp. 56–62. (corresponding author, SCI, ISSN: 0167-9236, DOI: https://doi.org/10.1016/j.dss.2013.05.006)  25. Wang, Q., Song, P., and Yang, X. Understanding the Substitution Effect between Online and Traditional Channels: Evidence from Product Attributes Perspective, Electronic Markets, The International Journal on Networked Business, Volume 23, Issue 3, September 2013, pp. 227-239. (SSCI,ISSN: 1019-6781 (Print) 1422-8890 (Online), DOI: https://doi.org/10.1007/s12525-012-0114-2) 26. Wang, Q. H., Mayer-Schönberger, V., and Yang, X.* “The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-Section of MMORPGs,” Information Systems Frontiers, Volume 15, Issue 3, July 2013, pp. 481-495. (corresponding author, SCI,ISSN: 1387-3326 (print version), ISSN: 1572-9419 (electronic version), DOI: https://doi.org/10.1007/s10796-011-9339-4)  27. Tong Y., Yang, X.*, and Teo, H. H. “Spontaneous Virtual Teams: Improving Organizational Performance through Information and Communication Technology,” Business Horizons, Volume 56, Issue 3, May-June 2013, pp. 361-375. (corresponding author, SSCI, ISSN: 0007-6813) 28. Liu, N., Yang, X.*, and Chan, H. C. “Exploring the Antecedents to Learning Continuance in Virtual Worlds: A Balanced Thinking-Feeling and Social-Constructivism Perspective,” Journal of Global Information Management, Volume 21, Issue 2, 2013, pp. 1-22. (corresponding author, SSCI, Impact factor: 0.514, ISSN: 1062-7375|EISSN: 1533-7995|DOI: https://doi.org/10.4018/JGIM)  29. Tan, C. H., Yang, X.*, and Xu, H. “An Investigation of the Word-Processing Software Market War in South Korea: A Game-Theoretic Approach,” Information & Management, Volume 47, 2010, pp. 96–101. (corresponding author, SSCI/SCI, http://dx.doi.org/10.1016/j.im.2009.11.002)  30. Yang, X., Li, Y., Tan, C. H., and Teo, H. H. “Students’ Participation Intention in an Online Discussion Forum: Why is Computer-Mediated Interaction Attractive?” Information & Management, Volume 44, 2007, pp. 456-466. (SSCI/SCI, http://dx.doi.org/10.1016/j.im.2007.04.003)